CEO’s Message and Business Profile
This year, 2020, marks RARA’s thirty-first year of business. With a combined effort from all RARA teams and our
international agents, we have made solid, steady progress as high power resistor manufacturer.
Through our network of licensed agents, RARA is already exporting to japan, the USA, Australia, Russia and Europe.
In total, RARA has approximately eighty customers in forty countries. To understand how must understand our business
practices. We are committed to: the production of high quality products, an ongoing R&D program, unparalleled
customer service, a conscientious attitude toward our environment and a positive workplace for our employees.
RARA will continue to offer state-of-the-art products at reasonable costs and maintain it’s program of product development
to best suit our customers. RARA’s newly recognized R&D center provides custom design service and techinical support.
RARA would like to give customers a “ONE-STOP SOLUTION” with all kinds of resistive products.
With best regards,
Mr. Sang Gon Kim, President
January 1st 2020
Our Vision
We Strive to be the most competitive industrial resistor manufacturer in the world
Our Mission
By providing the best services and solutions, both RARA and customers, which are closely knit partners, are bound
to achieve succusses.
Our Core Values
- Strict observation of standards.
- Punchtuality.
- Concstant Change.
- To show kindness and consideration.
Business Profile
RARA Electronics Company was established on January 20th, 1989 in Buncheon, South korea. The Company was started by
Y. C. Kim, the president, and his son S. G. Kim, a graduate from Ah-Ju University with a B.Eng. in electronics engineering.
The original production facility was the rented second floor of a commercial building. As of April 6th, 2000 the legal desgination
of RARA changed to corporate form. The initial capital was five hundred million won.
